# News

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The importance of Public Relations in Marketing

Marketing and public relations (PR) are two fundamental pillars that complement each other within a company, playing distinct but essential roles in its overall success. By taking a closer look at the nature of these two fields, we can better understand how they interact to shape public perception and drive growth.

The use of artificial intelligence in public relations

One of the most striking contributions of AI to public relations lies in advanced data analysis

Is public relation still relevant in 2024?

Dec 18, 2022

The emergence of AI-driven technology has made it more exciting, and as we start 2024, it’s going to get even bigger as it continues to impact every facet of our lives. Five days into the new year, here are six trends to look out for in 2024